LUXEA
E-commerce
Website Design
Design System
3-4 min read
LUXEA is an AI-driven resale platform that connects Taiwanese buyers with Japanese luxury goods. The aim is to help buyers to make better purchasing decisions through price comparison, condition transparency, and AI-powered product discovery.
I worked as a product designer, leading design execution from translating business strategy to development handoff. I worked closely with a cross-functional team to bring the idea to life.
The secondhand luxury market in Taiwan currently scatter across KOL resellers, livestream sales, and boutique listings. This creates three friction points:
Findability — cannot find what's actually available in Japan
Price transparency — cannot tell whether a listed price reflects fair market value
Trust — cannot judge items' condition, authenticity, or seller reliability
LUXEA aims to convert the situation by creating a coherent, trustworthy product experience that makes items searchable, comparable, and available.
Reduce friction between discovery and purchase to lift business conversion.
Design an elevated, modern luxury aesthetic and supporting information that builds credibility for the brand.
I evaluated five platforms, spanning from Japanese resale marketplaces to global luxury e-commerce sites. Here are some takeaways I synthesized to enhance the design:
Authenticity checks must appear directly where decisions are made to reduces hesitation on high-ticket items. Competitors that led with authentication guarantees and visualized condition grading appeared more credible at a glance.
Retaining recently sold or almost sold-out inventory signals marketplace liquidity and creates purchase urgency. Keeping sold-out listings visible, with a "Sold Out, Find Similar" tag, turns dead clicks into active recommendations.
Generous spacing, off-black typography, and zero clutter establish immediate credibility as luxury.
To balance between high-fashion sophistication and an approachable e-commerce experience, I established a warm but restrained visual palette.
To maintain consistency and ensure efficient design to dev handover, I developed a modular design system based on reusable components and their states.
I mapped the full-screen-based user flow, including happy path and edge cases, and annotated each screen to support engineering implementation.
Designing for Developer Empathy
A design file is only useful if developers can build it easily. Hence, I worked to remove any confusion by using clear screen flows, structured tokens, and prototypes that showed exactly how scrolling and interactions should work.
Thinking Beyond the Happy Path
Real-world product success depends on how well it handles edge cases. I planned for situations beyond the ideal, like file size limits, missing inventory, and network timeouts, so the experience stayed reliable in all scenarios.
Pragmatic Prioritization under Constraints
UX improvement is endless, but launch timelines are fixed. I learned to prioritize high-impact changes that have the most business impact rather than chasing perfection.
